Local content could save newspapers, survey says

More local content is the key to saving newspapers in the SunMedia chain, according to a study done by Communications Workers of America released on June 25.

“Publishers and newspaper companies complain that the financial
model for the media industry is broken and papers are endangered
because of competition from the Internet. This poll shows that
providing quality local coverage and properly serving and representing
their readers may be the real remedy for newspapers, particularly those
in medium-sized cities such as those that were surveyed,” says Arnold
Amber, the Director of CWA Canada, the union that represents thousands of media workers in the country.”

More local content is the key to saving newspapers in the SunMedia chain, according to a study done by Communications Workers of America released on June 25.

“Publishers and newspaper companies complain that the financial
model for the media industry is broken and papers are endangered
because of competition from the Internet. This poll shows that
providing quality local coverage and properly serving and representing
their readers may be the real remedy for newspapers, particularly those
in medium-sized cities such as those that were surveyed,” says Arnold
Amber, the Director of CWA Canada, the union that represents thousands of media workers in the country.”

Robert Washburn

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