Scott White is joining the newly created position of vice-president of content strategy and business development at Postmedia Network.
I am pleased to announce the appointment of Scott White to the newly created position of VP, Content Strategy & Business Development.
Scott will lead the development of content strategies for native advertising and branded content across all platforms and explore new partnerships and opportunities in these content verticals.
Scott will work very closely with Functional Leaders as we ready the launch of product 2.0, ensuring that strategic content and resource initiatives are put securely in place.
Scott joins us from Canadian Press where, as its Editor-in-Chief, he spent the last 15 years transforming a legacy news agency from a print-based organization to a multimedia content provider. Scott recently received his Masters of Business Administration from the University of Toronto’s Rotman School of Management.
Please help me welcome Scott when he joins Postmedia March 24.