NADbank numbers offer hope
Three quarters of adult Canadians read a daily newspaper at least once a week, according to the latest readership survey. The NADbank report released in early March had some encouraging news. Newspaper penetration is still high among adult Canadians, and newspaper readership is stable overall. The Globe and Mail posted significant overall gains in readership, though several dailies in major cities did not. To read a summary of the report, click the link below.
Three quarters of adult Canadians read a daily newspaper at least once a week, according to the latest readership survey. The NADbank report released in early March had some encouraging news. Newspaper penetration is still high among adult Canadians, and newspaper readership is stable overall. The Globe and Mail posted significant overall gains in readership, though several dailies in major cities did not. To read a summary of the report, click the link below.
Kelly Toughill is an associate professor of journalism at the University of King's College and founder of Polestar Immigration Research Inc.