Two graphs included in the 2009 State of the Media report published by the Pew Project for Excellence in Journalism show at a glance why some sectors of the news business are in desperate straits. One shows 2007-2008 advertising revenue trends; the other shows audience trends for the same period. Newspapers in particular are suffering a double whammy – print revenues are falling faster than readership while advertising growth online is lagging far behind the surge in readers.

Two graphs included in the 2009 State of the Media report published by the Pew Project for Excellence in Journalism show at a glance why some sectors of the news business are in desperate straits. One shows 2007-2008 advertising revenue trends; the other shows audience trends for the same period. Newspapers in particular are suffering a double whammy – print revenues are falling faster than readership while advertising growth online is lagging far behind the surge in readers.

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