The number of unique monthly visitors to the top 10 U.S. newspaper websites has increased an average of 16 per cent since 2007, Nielsen Online reports, while total visits are up by 27 per cent, suggesting readers are also visiting more often. It’s more evidence that news consumption is shifting online and the challenge facing newspapers is how to shift more of their total revenue generation online as well.

The number of unique monthly visitors to the top 10 U.S. newspaper websites has increased an average of 16 per cent since 2007, Nielsen Online reports, while total visits are up by 27 per cent, suggesting readers are also visiting more often. It’s more evidence that news consumption is shifting online and the challenge facing newspapers is how to shift more of their total revenue generation online as well.

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