Polish community newspaper’s strategy to deal with falling circulation
Some great insights into how one small chain of newspapers is dealing with fall circulation.
“Six months ago Polish publishing company Polskapresse took an
innovative step in response to declining sales. The company, at the
time publishing six regional dailies in different parts of Poland,
decided to combine them under one brand: “Polska”. Marek Miller makes an early evaluation of this project.”
Some great insights into how one small chain of newspapers is dealing with fall circulation.
“Six months ago Polish publishing company Polskapresse took an
innovative step in response to declining sales. The company, at the
time publishing six regional dailies in different parts of Poland,
decided to combine them under one brand: “Polska”. Marek Miller makes an early evaluation of this project.”
