The narrative in the news business in India couldn’t be more different.

Only 60% of the Indian population is literate, about half of the
literate population reads newspapers, and the penetration of English
language newspapers is in single digits. The Indian economy has been
growing at a brisk rate, and the global financial crisis hasn’t yet hit
India as hard as the G8 countries. So, even though advertising revenues
have come under pressure, Indian media organizations continue to be
optimistic about increasing their reach, as more Indians enter the
economic mainstream.


The narrative in the news business in India couldn’t be more different.

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Only 60% of the Indian population is literate, about half of the
literate population reads newspapers, and the penetration of English
language newspapers is in single digits. The Indian economy has been
growing at a brisk rate, and the global financial crisis hasn’t yet hit
India as hard as the G8 countries. So, even though advertising revenues
have come under pressure, Indian media organizations continue to be
optimistic about increasing their reach, as more Indians enter the
economic mainstream.