Tag / analytics
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Here’s how metrics and analytics are changing newsroom practice
There’s an ongoing debate about whether the influence of audience data is good or bad for journalistic practice. But it’s not the audience data that’s an issue – it’s the way they’re used -
The death of the homepage is much exaggerated
With a significant portion of the audience arriving at news sites via social media and search, the imminent death of the homepage is a common refrain. One senior digital manager told me he was expecting the “death of the homepage… -
Stop saying pageviews don’t matter
It might be time to reframe the focus to what pageviews do tell us.
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