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Here’s how metrics and analytics are changing newsroom practice

There’s an ongoing debate about whether the influence of audience data is good or bad for journalistic practice. But it’s not the audience data that’s an issue – it’s the way they’re used Continue Reading Here’s how metrics and analytics are changing newsroom practice
The death of the homepage is much exaggerated

With a significant portion of the audience arriving at news sites via social media and search, the imminent death of the homepage is a common refrain. One senior digital manager told me…
Stop saying pageviews don’t matter

It might be time to reframe the focus to what pageviews do tell us. Continue Reading Stop saying pageviews don’t matter