New study finds people read printed newspapers—if they are free and delivered directly to them
By H.G. Watson, Associate Editor People still read printed newspapers—free ones, at least. A study produced by BrandSpark International and Metroland Media found that about 75 per cent of Ontarians read one of the past four Metroland Media community newspapers that showed up on their doorstep. “It was a surprise to see this segment of…