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  • Toronto Life publlisher Ken Hunt's formula for measuring how long readers are engaging with both the web and tablet editions of Toronto Life compared to the freelance cost for a single story, to determine the cost per hour of reader engagement. Image courtesy Ken Hunt.

    Toronto Life publisher plays Moneyball

    By H.G. Watson, Associate Editor When Toronto Life publisher Ken Hunt started tracking audience data by a formula of his own invention, his assumptions about what draws in readers were blown away.…