Image

TikTok

News ‘ForYou’: How TikTok is helping newsrooms reach new audiences

News ‘ForYou’: How TikTok is helping newsrooms reach new audiences

By  • 
TikTok’s immense popularity among Gen Z users and more than one billion global user-base make the app an enticing storytelling tool for news publishers. Many newsrooms are reaching hundreds of thousands of young followers that they previously struggled to engage with off the platform.
How the Toronto Star used TikTok to cover the election
9 months ago

How the Toronto Star used TikTok to cover the election

'More [important] than the tools is the willingness to change and learn and pick up a new platform'
TikTok For News: Why there’s a place for journalism on the app
2 years ago

TikTok For News: Why there’s a place for journalism on the app

Attracting younger followers is one reason media organizations in Canada should start thinking about adding the platform to their social queue
Understanding the TikTok saga and what it means to Canada
2 years ago

Understanding the TikTok saga and what it means to Canada

Negotiations for a Trump-led takeover of the popular video sharing app continue to twist and turn, with Walmart and Oracle in line for partial ownership. But is a U.S.-owned ByteDance any different for Canadians? And what will happen if the app gets banned?
UA-56626905-1