TikTok’s immense popularity among Gen Z users and more than one billion global user-base make the app an enticing storytelling tool for news publishers. Many newsrooms are reaching hundreds of thousands of young followers that they previously struggled to engage with off the platform.
Negotiations for a Trump-led takeover of the popular video sharing app continue to twist and turn, with Walmart and Oracle in line for partial ownership. But is a U.S.-owned ByteDance any different for Canadians? And what will happen if the app gets banned?