• Toronto Life publlisher Ken Hunt's formula for measuring how long readers are engaging with both the web and tablet editions of Toronto Life compared to the freelance cost for a single story, to determine the cost per hour of reader engagement. Image courtesy Ken Hunt.

    Toronto Life publisher plays Moneyball

    By H.G. Watson, Associate Editor When Toronto Life publisher Ken Hunt started tracking audience data by a formula of his own invention, his assumptions about what draws in readers were blown away. At a presentation at MagNet, the Canadian magazines conference, on June 9, Hunt explained how he found that some of the most efficient…

  • logo-2.jpg

    Winners of the National Magazine Awards announced

    By H.G. Watson, Associate Editor The winners of the National Magazine Awards were announced on June 10 in Toronto. Quarterly magazine Maisonneuve was named magazine of the year. Journalist Desmond Cole, writer of “The Skin I’m In” for Toronto Life, was named best new magazine writer.  Photographer Marta Iwanek won best new magazine photographer. For…