Sylvie Poirier was named the editor-in-chief of Véro, a new Quebec quarterly women's magazine that will hit newsstands in Quebec starting next fall. 

 

 

 

Sylvie Poirier was named the editor-in-chief of Véro, a new Quebec quarterly women's magazine that will hit newsstands in Quebec starting next fall. 

Véro, short for Veronique, is a partnership between French Canadian radio personality Véronique Cloutier and TC Media.

In a statement released on Tuesday, TC Media said the magazine "will target passionate, active women who want to feel good about themselves, who treasure time with their families and have a zest for life." 

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Poirier has helmed other TC women's magazines, such as Elle Québec and Vita. Cloutier will serve as "muse-in-chief."

 

Tamara Baluja is an award-winning journalist with CBC Vancouver and the 2018 Michener-Deacon fellow for journalism education. She was the associate editor for J-Source from 2013-2014.