Northwestern University’s Readership Institute has released results of its 2008 Newspaper Readership tracking study. It shows a small decline in readership overall, with young people accounting for the largest decline. The study also indicates American newspapers are failing to attract many potential readers to their websites: 62 per cent of respondents – skewing toward an older demographic – reported never visiting their local paper’s site.

Northwestern University’s Readership Institute has released results of its 2008 Newspaper Readership tracking study. It shows a small decline in readership overall, with young people accounting for the largest decline. The study also indicates American newspapers are failing to attract many potential readers to their websites: 62 per cent of respondents – skewing toward an older demographic – reported never visiting their local paper’s site.

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