ONA Toronto: Meet ‘The Athletic’s’ James Mirtle — Lessons From A Sports Media Startup
handlebar 159 Augusta Ave., Toronto, ONA chat with James Mirtle, editor-in-chief of The Athletic Canada. Mirtle spent over a decade as a sportswriter at The Globe and Mail before joining the Athletic. What lessons has he learned launching a media startup in Canada? What can the Athletic tell us about the future of sports journalism?