Tag / Toronto LIfe
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![Toronto Life publlisher Ken Hunt's formula for measuring how long readers are engaging with both the web and tablet editions of Toronto Life compared to the freelance cost for a single story, to determine the cost per hour of reader engagement. Image courtesy Ken Hunt.]()
Toronto Life publisher plays Moneyball
By H.G. Watson, Associate Editor When Toronto Life publisher Ken Hunt started tracking audience data by a formula of his own invention, his assumptions about what draws in readers were blown away. At a presentation at MagNet, the Canadian magazines…
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