Newspaper readership deemed “strong”
NADbank’s Canadian newspaper readership numbers for 2009 are out and spinning. Statistics released by NADbank indicate 73 per cent of adults read a printed newspaper at least once druing the week (that figure rises to 77 per cent when online-only readers are factored in) while 47 per cent reported reading a newspaper “on an overage weekday.” According to the International Newsmedia Marketing Association (INMA),…
