The publisher said Today Newspapers is shutting down Friday because of a loss of advertising revenue."
An interesting approach to conveying information. Digital storytelling tends to be more visual and this certainly fits into that category.
"Reporting to Sun Media's East Region Pagination Co-ordinator(s), these layout editors will design broadsheet and tabloid pages including news, entertainment and sports. Graphics work will also be required. Experience in the publishing industry an asset. This position involves working afternoons and evenings, as well as some weekends. The location will be in Brockville, Ontario. Applicants should be prepared to start their first shift in August 5, 2009."
While this may appear to be a cost-savings to the corporation, the loss of these jobs in the communities served by the newspapers demonstrates a reduction in local news content. More and more content from outside the community is being provided (and in some cases, demanded) as content while the local reporter's holes are shrinking.
Sadly, the trend is growing. What should be happening is the growth of local content. Resident of these communities need high quality content that is unique, not the same stuff that can be found everywhere else. If interest in local newspapers is dropping, it is due to the fluff and nonsense being printed. The lack of comprehensive, in-depth coverage of local issues takes newsroom resources, something Sun Media refuses to invest in. As Phil Meyer demonstrates in his book, The Vanishing Newspaper, he demonstrates how an increase in quality increases revenues. It is not a rhetorical argument, but a statistical fact. The question is: When are the MBA hot shots at head office going to get the message?
"This stuff just never happens," says Matt Friedman, co-owner of the PR firm Tanner Friedman Strategic Communications in Farmington Hills. "That a few key people would galvanize a grass-roots effort that got a second chance from a corporate giant is pretty remarkable. All conventional wisdom would say no way."
TechCrunch's Mike Butcher explained:
"AudioBoo is an iPhone app which has gradually been making bigger and bigger waves and is about to get a whole lot more interesting. The essential point is that you can record and upload audio from the iPhone straight to the Web, and also Tweet out the link to the audio. In fact it bills itself as Twitter for audio. A player appears on your Audioboo profile straight away and is embeddable in a blog. Admittedly that sounds less exciting than live streaming video from something like Qik, but since only a privileged handful have this app, which remains unapproved by the App store, Audioboo is the next best thing if you want to do an interview or record audio fast. The attached social network also has a ‘follow’ model, much like Twitter.
"Speech-based Audioboos can now be automatically converted to text across Audioboo’s applications - including iPhone podcasting and Tweets."
This is positive news for the hard-hit weekly newspaper industry, where local newspapers owned by large chains have suffered.
Sun Media recently cut back at the Pincher Creek Echo and the Crowsnest Pass Promoter. There are rumours flying around that smaller Ontario papers in the chain may suffer more reductions only months after a major series of layoffs occurred in the winter and spring.
The Hinton Voice is a great example of what needs to take place. Hyper-local publications serving very specific geographic areas or communities of interest are the solution the big corporations are missing. While these chains promote more centralized production away from the communities they serve and more common content across the board, local audiences are turning away in disgust.
The Voice is responding with a commitment to local coverage and content that is focused on the community it serves. It is worthy of watching.
Is anyone doing this in Canada?
"Every major breaking news events offers its lessons to the news organizations that covered it. And today's death of singer
edited by ROBERT WASHBURN
This section is dedicated to tracking new trends, contemporary movements and latest developments in journalism. We will discuss and share news, information and commentary about what is transforming the industry. Robert Washburn is a former correspondent at CBC Ontario Morning and he currently teaches journalism at Loyalist College.
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